See what had happened was

Dorthy ended up in a twister, was knocked upside the head by a window shutter and ended up in OZ. Me, well, I was assisting Pete Jones at Studio 612 back home in St. Louis and landed on a page in the PDN advertising this place called Miami Ad School.

I arrived at the doors of Miami Ad, September 2002, no more than a poet turned photographer who got this bright idea to be an Art Director who later turned to Copywriting, for obvious reasons. After touring with HBO, bouncing around the globe literally with Miami Ad here I was on graduation day, March 2005, free styling about how I didn't get into this game of advertising to sell folks a car with a song.

See I'm an 80's baby that grew up in the 90's. I remember the power of PSA's, Nike ads, good jingles and progressive hip-hop. I seek to inject all the goodness I remember from those day into the current, well, because someone needs to do it. Issues still need to be addressed. Movements can still be initiated by a strong point of view. Everybody deserves to have a good jingle stored in their subconscious to give them something to sing while stuck in traffic. As for hip-hop, that's a whole other story all together.

Welcome to the world of a poet in advertising.

my grandmomma has no idea what i do
no matter how many times i try to explain it to her
she just keeps tellin' me, no matter what it is you do
be responsible

*the copy on the card in the print is the same as the copy in the tv spot.